Logo development for Electric Gear Rental

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This customer received 36 logo designs from 16 designers. They chose this logo design from mosby as the winning design.
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Logo Design Brief
we rent electrical equipment out to facilities that require such devices either on a long or short term basis. The need may be due to equipment failure, natural disasters or just a planned scheduled equipment shutdown for maintenance.
We rent everything electrical from transformers to whole switchgear lineups. During the floods from hurricane Sandy last year we sent 6 semi loads of equipment up to New Your to get the subway line up and running in a timely manner. If a manufacturing plant (or say a hospital or college) were to have a large piece of electrical equipment fail then we would be able to rent them a piece of temporary electrical equipment to get the facility up and running while a more permanent solution can be designed, manufactured and delivered.
Target Market(s)
facility managers at any manufacturing plant, office buildings, hospitals, museums, colleges, refineries, subway system , photovoltaic generating plant, wind turbine plant, electrical generating plant, pumping station and amusement parks. Electrical contractors, electrical engineering firms and electrical consulting firms.
Industry/Entity Type
Electrical
Logo Text
Electric Gear Rental
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- I have not a clue... just make it look good