• US$130

• 26 designs

• 10 designers

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T-shirt Design Brief

We need a t-shirt design to promote a campaign around peace and love for our country: Panama. In Spanish the word peace is spelled "PAZ". Since the word PANAMA has an "N" which could look like a "Z" sideways, we would like a design that plays around with the two words in one concept. The most important requirement is: we want it to be possible to read "PAZ" and "PANAMA" at the same time. Keep in mind also that "AMA" means "to love". So there are really three words that are related to the concept and that could be tight through the design. This design can use graffitti or any creative form for showing how the combination of these hidden words can make one complete concept. The design should be unisex, modern, artsy, for young adults. It may be of any color or black and white. It may or may not use the shape of a map of Panama to play with the words (like document attached). There is a map of Panama for reference as well. If the map will add creativity to the illustration use it, if not, don't. The design could also be only the letters of the words illustrated in an artistic way (for reference see the last attachment). It may have more drawings aside of the words. The design should communicate: cool, peace, art, Panama.

Target Market(s)

Unisex, hipster, modern, young adults 18-30

Industry/Entity Type

Campaign

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• We want it to be possible to read "PAZ" and "PANAMA" at the same time. Must be unisex.

Nice to have

• It would be nice to be able to identify the word "AMA" and the correlation between the "Paz" (peace) "Ama" (to love) and "Panama" (the country). It would be nice to have at least one image.

Should not have

• Should not be too feminine nor too masculine.

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Files

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