New Marine Company - Boat Brokerage, Maintenance and Learn to Sail: Logo, business cards

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This customer received 66 logo designs from 22 designers. They chose this logo design from BehindSymbols as the winning design.
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Logo Design Brief
We're a new player in the New Zealand marine scene. The company name is Saltwater Boats and we are all about boats. We love boats, talking about them, fixing them, refreshing them, using them and helping others enjoy being on the water. We need a logo and a whole look. Logo will be on business cards, stationary, vehicles and building. The company name could be the logo or you could have a nautical graphic alongside the title. I'd like the logo to be funky and the colors to be traditional nautical thinking red/white/blue. The design should communicate a love of being out on the water, professionalism and fun (that's not too much to ask is it :-)).
Target Market(s)
Boat owners and would be boat owners in NZ. Generally 30+
Industry/Entity Type
Business
Logo Text
Saltwater Boats
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- We're looking for something that shows our passion, is easily readable.
Nice to have
- I like the "Hot Tuna" fish if anyone remembers it, but don't want a fish as a picture - if you use a boat pic or stylized image it should be a yacht with sails not a launch. Or something that combines both or represents the sea