INNOV8 - Sydney Based Technology Consultancy -Logo & Business Card design

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This customer received 161 business card designs from 44 designers. They chose this business card design from CKlik as the winning design.
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Business Card Design Brief
Who are we?
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Innov8 is an emerging and advanced technology consulting and professional services business based in Sydney, Australia. Innov8 specialising in increasing value to organisations through the effective use of current and emerging technologies, ensuring that technology is a sustainable catalyst to attaining stated business goals.
We pride ourselves in challenging the norm.
What do we want?
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We are looking to update our "Brand" we already have a simple “home grown” logo and we are now looking for a new one, once we have this updated logo and businesses look and feel though the business card design we will refresh our website with the new logo and design thus updating the Companies overall look at feel.
Our current site is www.innov8.net.au is a very basic wordpress site and we will be updating it once we have the new logo and designs done
Our initial thoughts on the new Innov8 identity are
• Logo Concept
- One of the key things is obviously the 8
- I was thinking that a logo that had 8 as the core of the logo would be cool,
- Almost like having a “ring” or hoop that is twisted to form an 8 with different services scribed on the inside.
- So we would have a Large 8 and the inside would have ring each service or section engraved.
• Brand / web Feel
- Simple
- Professional
- Innovative
- Clear
- Destination
- Unique
- Impartial
- Safe
- Leading edge
- Familiar
- Emerging technologies
- White and ice / glacier blue
- The familiar feel of the Apple web site
- Embedded specialist Video clips
• Portfolio of Services
- Innov8 – A smart place for Smart people
- Innov8 – we provide the process to take ideas from awareness to reality
- Focus should be on the brand quality consistent clear local knowledge with regional, national, theatre and global presence
Access to Specialists
- Emerging technologies
- Sustainability
- Collaboration
- Data centre
- Virtualisation
• Adjacent ideas under the one Brand
- Collabor8 – Enable Business Collaboration
- Feder8 – Infrastructure Virtualisation
- educ8 - smart people and processes
- evalu8 - Emerging technologies
- facilit8 - business to technology integration
- navig8 - Smart Infrastructure
- cre8 – Connected communities
- equ8 - sustainability
Updates
I have uploaded a couple of files that include our current logo we really like the 3D metalic effect that we pulled off using of all things powerpoint.
Added Monday, June 20, 2011
OK I realised that I goofed on the setup of the project so I have now increased the overall budget to make it a more realist amount, and also made it hopefully more interesting to do the things we need done
Added Monday, June 20, 2011
If you could look at trying to build the logo's with a texture that gives the impression of a 3D metalic look please, at least as a starting point. We did manage to get this with our existing logo.
Added Monday, June 20, 2011
Project Deadline Extended
Reason: Hi All
Great work from all of you, I have come down with a shocking flu which means I really cannot make a final decision today.
Added to that there are still ideas being refined and also we have new ideas coming though.
So we have decided to extend another week.
Marcus
Added Wednesday, June 29, 2011
Project Deadline Extended
Added Wednesday, June 29, 2011
I've created a voting poll for some of the design submitted so far including some that were eliminated and posted this to customers and friends.
Added Tuesday, July 05, 2011
Project Deadline Extended
Reason: As I said I have been down with the Flu and we havent got to that final design yet so with the feedback given now can you try to get the final design tweeks done please.
Added Monday, July 18, 2011
Hi All
Added Monday, September 12, 2011
Thank you all for you patience and designs I am now finalising the project and I am working with a couple of designers to choose a winner, Please do not send me any more designs.
Added Friday, October 21, 2011
Target Market(s)
Australia, New Zealand and Asia pacific organisations that are typically English speaking.
Markets
- IT & Technology partners
- Banking and Finance
- Health
Industry/Entity Type
Business
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Logo
Business cards
Colour pallette
3D Logo
Nice to have
- Style guide
Designer who can also assist with new Wordpress design
Should not have
- we don't want cheap looking, overtly flashy or gimmicky logo.