AS_PEC

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This customer received 65 logo designs from 22 designers. They chose this logo design from Simon_Design as the winning design.
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Logo Design Brief
The logo should express a sense of reliability. The font should consist of a solid shape and the color should convey a sense of strength. We are a lead generation company that is going to be homeowners, land lords, commercial building owners, etc. locate a Plumber, Electrician, or carpenter that is reliable.
Task Description
(Please describe the characteristics of the logo you desire)
The logo should express a sense of reliability. The font should consist of a solid shape and the color should convey a sense of strength.
Logo Text
(Please add any logo text you would like added to the logo)
PEC Home Repair
Logo Styles of Interest
(Please list logos that you like for comparison and details regarding what you like about the logo)
PANASONIC
TOSHIBA
JVC
CSX TRANSPORTATION
Target Market
(Please list your target market)
Homeowners and owners of residential buildings.
Look and Feel
Please use the following descriptive words and rate a scale of 1 – 10 the level of importance)
Elegant 3
Bold Playful 5
Serious Traditional 8
Modern Personable 5
Professional Feminine 3
Masculine Colorful 6
Conservative Economical 7
Requirements: Above all what we want to communicate to the customer is our strength and integrity.
Nice to have: Perhaps the logo could have the outline of a home incorporated into it?
Should not have: Difficult to read or strange fonts.
Target Market(s)
Homeowners and owners of residential buildings.
Industry/Entity Type
Residential
Logo Text
PEC Home Repair
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Needs to be bold and professional like some of the images that are listed - it also needs to demonstrate that we are a strong reliable company to work with
Nice to have
- Perhaps the logo could have the outline of a home incorporated into it? I would preferably like to see something with a pictorial / combination logo and/or the word-mark logo. Not exactly sure but I am confident that when I see the logo and creativity of everyone involved we will be able to pick the right choice.
Should not have
- Difficult to read or strange fonts.