• A$200

• 58 designs

• 21 designers

---

Logo Design Brief

Highly Tuned Athletes is Australia's leading retailer of Heart Rate monitors and sporting equipment.

We have a logo that is working well, except for 2 points;

1. Customers have coined an acroynom for us: HTA and we want to utilse this by creating a short version of our Logo.

2.Our existing Logo is long, about 4:1 in ratio and does not fit in to certain webspaces etc. Hence we want a Square logo to be used as an alternative in certain advertising.

This rework may include all aspects and possibly wording from our existing logo. We may even benefit from several different versions that could be used in various situation.

Our existing logo can be seen at www.highlytunedathletes.com.au

Target Market(s)

Reatiling of Sport related heart rate monitors.

Industry/Entity Type

Advertising

Logo Text

HTA

---

Logo styles of interest

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Keep existing colours and design should be easily identifiable with Highly Tuned Athletes.
  Designer can incorporate the full words of existing logo if feasible.

Nice to have

• still be able to keep the words Highly Tuned Athletes yet manage to highlight H T A

Should not have

• Change colour schemes or redisgn the whole logo to look vastly different to existing logo.
  remember the concept of the rework is to get it to a square format and encompass "HTA"
  
  Should not be anything but a square 1:1 ratio submission.

---

Files

Download all files - 1.3 MB