Banner Ads to complement TV spots
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This customer received 8 banner ad designs from 4 designers. They chose this banner ad design from Hurri as the winning design.
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Banner Ad Design Brief
We are a leading life insurance broker and we require a designer to create a number of flash banner ads which are going to be used in conjunction with 3 TV advertisements.
The TV advertisements can be viewed on our site at http://www.lifebroker.com.au/ipad-competition From this page you will be able to see that theme of this campaign is based on 'Weird Families', that there is no standard family and therefor there is no one life insurance package that fits everyone.
The ads will need to utilise the imagery of the different families which I have attached, as well as use the lifebroker logo which you can obtain from the above link.
We require four distinct ads each in 2 sizes; 300x250 and 728x90 (additional sizes will probably be required):
1.
There’s no such thing as a standard family, so why take our standard life insurance?
Get a policy that is tailored to suit your needs
Click here for an instant quote
2.
What’s normal in one family might not be as normal with another.
No family is the same and neither are your life insurance needs.
Get the right cover now. Click here.
3.
We’re all different.
Get yourself cover that is right for you and your family.
Life insurance is too important to be standard.
Instant quote now. Click here.
4.
Life insurance isn’t meant to be the same for all.
We can find the right life insurance for any family
Click here for an instant quote.
Updates
Please use the images of the families that were provided in the design brief.
Also please incorporate the colour scheme used on the link provided in the brief.
Added Thursday, June 23, 2011
Target Market(s)
Families of all age groups.
Industry/Entity Type
Life Insurance
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- - Must use the Lifebroker logo
- Flash file size must be less than 40Kb