• A$170

• 53 designs

• 9 designers

---

Logo Design Brief

I am a business advisory specialist who needs a start-up package. This is a logo + business card design.

I help owners of professional services businesses (financial planners, medicos, lawyers, consultants, engineers etc) improve their own financial security. This is done in 2 ways: 1) Gaining insight by understanding their goals, dreams, frustrations and fears; and 2) Implement business advisory processes to improve their business and gain financial security.

My key differentiation from a typical business coach: I'm a coach who has deep experience in *implementing* business improvement processes. This is a very powerful experience for me and my client. I deal with a very small number of clients, who pay significant fees.

I would like the logo to reflect the combination of "Insight" and "Advisory". In order to do advisory, you need to gain insight. Hence my mantra of "True Advisory"

LOGO:
Jagos
Insight | Advisory

Or such.

Colours - I like maroon and burgundy variations (conservative and classic), although don't mind conservative greens/blues either. Greys as the counter colour. Fonts - we're not new age, our clients are successful (or wanting to be successful) people who will see through noisy fonts and busy logos. I like the Trajan Pro font if that helps, however the next day I like elegant sans! Shapes that I like suggest success, purpose, understanding, and the fact that True Advisory is greater than the sum of Insight + Advisory. A combination type logo - the idea represented by a Venn diagram (the common area of the 2 circles signifies the power of the combination). It doesn't have to be a Venn diagram :)

Logo should be easily adapted to electronic letterhead (Word 2013/365) and email (Thunderbird or Outlook). Also need a GMail suitable file:

"The logo you upload can be in either PNG or GIF format. The file size must not exceed 30KB, and the recommended dimensions are 320 x 132 pixels."

Business details:

Jago Advisory Group Pty Ltd
ABN 56 010 375 210
PO Box 3092
Yeronga Qld 4104
T 07 3123 6133
M 0418 455 404
andrew@jagos.com.au
https://au.linkedin.com/in/ajago (yes I need a new photo!!)

Jagos - Insight | Advisory
Andrew Jago CPA

Target Market(s)

Professionals (advisers, lawyers, engineers, consultants, insurance brokers etc) who have a business. They are probably making reasonable profits, and are looking to improve their financial security, especially with the value of their business.

Industry/Entity Type

Business

Logo Text

Jagos Insight | Advisory

---

Logo styles of interest

---

Font styles to use

---

Colors

Colors selected by the customer to be used in the logo design:

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Nice to have

• Ideas around a combination logo - Insight + Advisory = True Advisory. Like font colours #800000 and complementary #008080 combined with good greyscale, but am prepared for something out of the box (or circle pardon the pun). I've uploaded something I tried on l0gogen1e, my wife thought it looked like boobs :)

---

Files

Download all files - 0.3 MB