Logo Design required for SilverHope, newly established business featuring quality handmade jewellery

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This customer received 55 logo designs from 17 designers. They chose this logo design from Soho as the winning design.
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Logo Design Brief
A newly created business for handmade quality jewellery with a touch of imported Sterling Silver peices and custom designed pieces.
SilverHope was founded by two friends who were looking for a new business venture incorporating their shared passion for handmade jewellery and their desire to inspire the wearer with strength, courage and hope specific to their particular journey in life.
We are based in Australia but as we will be selling online our target audience is worldwide.
We are targeting both men and women and see our brand as elegant, sophisticated but very individual and inspiring.
Updates
Hi all, and thank you for your submissions so far. Due to the high quality of work so far we have made our contest non refundable for your benefit. We would like to see some more designs that have more of a feminine feel to it, elegant and sophisticated.
We like that the name SilverHope be kept in an easy to read font and would like to see some sort of design around the name or to one side. We dont want it to be a picture of anything in particular but just a design that says feminine, elegance, sophistication.
Keep in mind that we would like to put our logo on our packaging and possibly also have sterling silver tags made up to add to each jewellery peice we create with our logo or an abbreviation of our name/logo
Hope this helps a little
Added Monday, April 01, 2013
Target Market(s)
male and female- looking for jewellery with meaning and inspiration
Industry/Entity Type
Business
Logo Text
SilverHope
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- At this stage we have black and silver in mind but are open to suggestion.
Should not have
- No pictures of jewellery, no bright colours