The Redbull of water beverages – brand new marketing website + shop

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This customer received 40 Wordpress designs from 10 designers. They chose this Wordpress design from MIND as the winning design.
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Wordpress Design Brief
We would like to have a design for a webshop based on Wordpress and WooCommerce.
The webshop will only have one main product – a beverage (no blog associated with the site). We might have different packaging options and branded glasses, but the whole site should support one main product – the beverage. It is a non-alcoholic, non-carbonated super-oxygenated water beverage.
The aim of the website will be to sell super-oxygenated beverage to consumers. The company has 7 employees (mainly researchers) and will sell its beverage exclusively in Norway as a start. Secondary market is likely to be US.
A few sites consumers will perceive as competitors;
www.redbull.com
http://tryoxywater.com/
http://www.activeo2.de/en/
Updates
Hi all,
Added Friday, May 10, 2013
Target Market(s)
Target audience is health conscious adults aged 25-50.
Industry/Entity Type
Marketing
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The keywords we want associated with our beverage and website design is;
Healthy - Sporty - Vitality - Endurance – Strength - Fun - Family
We need the following pages designed;
1) Landing page
2) Log-in page for returning customers
3) Webshop pages / catalog
4) Cart
5) Check-out page
6) Payment
7) Thank you page
8) General page for consumer information /contact information etc.
9) Header/footer information
Integration to LinkedIn, Facebook and other social media.
The design must support mobile and iPads as well.
We like: less is more :)