• US$200

• 12 designs

• 7 designers

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Logo Design Brief

Looking for a logo for a company that makes sports performance clothing. This logo will need to standup against known brands in the sports space and professional sports teams. The logo should be made with mobile app logo kept in mind. Ultimately it will need to be something that can be put on products and proudly worn by athletes.

The company is called Qwikcool. So we are thinking of some QW or single letter recognizable image that stands out. The high performance line is the CryoCool performance line. It is the signature series designed by Athletic Standard inc. So may want to checkout their site (www.athleticstandard.com). Here is a short list of other thoughts regarding the logo

1. Should be no more than 2-3 colors
2. AS and Qwikcool work closely with US national teams so if there is a way to incorporate Red,white, blue patriotic look that might be good.
3. Will ultimately be the face of a mobile app (see athletic athletic standard logo)
4. Must be corporate logo with a sporty feel
5. A metallic/sharp color contrast is a plus (think the Avengers logo)

Links to other logos we looked at:
1.http://www.thesportsbank.net/mlb/kansas-city-royals-mascot-lapdance-543/

2. http://www.google.com/imgres?imgurl=http://www.cinemablend.com/images/news/19816/_1280029834.jpg&imgrefurl=http://www.cinemablend.com/new/Avengers-Logo-And-Teaser-Site-Launched-19816.html&h=443&w=590&sz=30&tbnid=7nipM5PQeKmtMM:&tbnh=95&tbnw=126&zoom=1&usg=__Sbp9LuBCjOfITqvfRAqVjRGP2as=&docid=rYgMGRyEn0MjVM&sa=X&ei=vklTUffhIYnm0QHr8YDQBA&ved=0CDIQ9QEwAA&dur=97

3.https://www.google.com/search?q=tnation+logo&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a&channel=fflb&um=1&ie=UTF-8&hl=en&tbm=isch&source=og&sa=N&tab=wi&ei=10lTUZ-VE8S60QH2rIHwCQ&biw=1366&bih=637&sei=2klTUdzyFO_M0gHD1IDgCg#imgrc=OxU2J76d3wdtqM%3A%3BsnC2tRWxPewtmM%3Bhttp%253A%252F%252Ftnation.t-nation.com%252Fforum_images%252F9%252F0%252F901314.1138332701071.t-nation_hat.JPG%3Bhttp%253A%252F%252Ftnation.t-nation.com%252Ffree_online_forum%252Fmusic_movies_girls_life%252Ftnation_hats%3B754%3B870

Target Market(s)

Male/Female Athletes 18-30

Industry/Entity Type

Clothing

Logo Text

Qwik Cool

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• Being that company is a cooling product company. I would like people to actually look at the logo and say "wow, that's hot". I want athletes to want to wear it in front of their friends. Our marketing campaign is all about being a VIP athlete. So you get the idea

Should not have

• Not Wordy