Invitation: Mother's Day Tea

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This customer received 28 invitation designs from 8 designers. They chose this invitation design from AlignDesign as the winning design.
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Invitation Design Brief
We need an invitation to this tea-time event at our wonderful 40 acre farm property called A Rocha's Brooksdale Environmental Centre. This event will be a donor awareness and appreciation event.
Benefit of coming: Stunning views in nature, by the river/forest. Beautiful heritage buildings. Fun with friends.
The final design should be no bigger than a postcard and use our current brand (see arocha.ca and brand guidelines attached). You can push the limits of our brand but we want their to be some consistency.
Details...
A Rocha's Mother's Day Tea
Date - Sunday May 12, 2013 at 12:30pm
45 people - Space is limited
RSVP deadline of April 27, 2012
Price - $25 per person
Timing
- Start time: 12:30pm Sunday May 12, 2013
- Serving from 1-2:30
-Tour and River Tree Store open from 2:30 to 3:30.
For more information, please email main.house@arocha.ca
Updates
Project Deadline Extended
Reason: Thanks for your patience, unfortunately, we have had members of our marketing team on vacation and therefore have not had enough time to decide on a design. We will shortly.
Thanks,
Luke
Added Tuesday, April 02, 2013
Target Market(s)
"English-Style" Women aged 45 - 65 and in a higher income bracket and appreciate "High-tea time".
Industry/Entity Type
Farm
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The brochure must have our logo, slogan and web address arocha.ca/mothers-day-tea/
Nice to have
- Ideally, the images include a fairly close-up of a women in that demographic, a feeling of nature and connection with the heritage buildings.
Should not have
- The design should not include building pictures other than our heritage building.