• US$200

• 67 designs

• 19 designers

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Logo Design Brief

We need a logo design for a new travel service based out of Sao Miguel do Gostoso.

Sao Miguel do Gostoso is a small fishing village in the NE coast of Brazil where favorable wind and wave conditions year round transformed it into a kitesurfing mecca.

For addtional info about kitesurfing refer to http://en.wikipedia.org/wiki/Kitesurfing

The service
The service will consist of 1 day guided tours to neighbor spots within a 200 km radius and will include
- transportation on 4x4 vehicles (part of the trip will be on beaches)
- experienced guide that knows the spots both from a historical and from a kitesurfing perspective.
- photographic documentation of the trip using professional equipment with edited images
- healthy food and beverages

We will target kitesurfers coming form Europe and the US, and also Brazilians that have a preference for Wave riding style. Skill level should be intermediate to advanced,

Wave riding (kitesurfing) in waves is a style that combines kiteboarding with surfing. Locations with a wave break are required. Most kitesurfers use a directional board (either with or without foot straps) that has enough flotation and good turning characteristics to surf the wave. Many kiters use a board that can be used for regular surfing too (with the foot straps removed). The kitesurfer follows the kite when riding the wave, so the pull of the kite is reduced. This style is popular with surfers since it resembles tow-in surfing. Some riders ride waves unhooked, and without foot straps.

Please check http://vimeo.com/23102698 for a preview of wave riding.

Please check https://www.facebook.com/pages/Kiteways/192996497490623 for our fan page prototype on facebook.

Target Market(s)

18-50 kitesurfers with preference for wave riding, male and female, from europe/us, people that value a differentiated service.

Industry/Entity Type

Travel

Logo Text

KiteWays - Way to go

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• the tagline "Way to Go" should be optional.

Nice to have

• The logo should have versatility to enable use on business card, facebook page (square 160x160 pixel image), vehicle doors and t-shirts.
  
  easy to identify from distance.