• US$410

• 25 designs

• 9 designers

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Label Design Brief

Hello,

We are a sports supplements company named "Athletic Mechanics". We produce a line of sports supplements from pre-workouts products to fat burners and multivitamins. Our competitors include companies like Optimum Nutrition and MusclePharm. Like most companies in the sports supplements field, we need a standard label design for one product that can be later modified a little to be used for the other products. Initially we need a label design for our "BCAA (Branched-Chain Amino Acids)" product. We would like to add other supplements like glutamine and fat burners, so we need a standard design that can be tweaked a bit. The only difference would be the information and ingredients in the other products, which will be provided.

For the design we would like one that reflects a modern, brand-unique approach. It should communicate trust and quality. Competitors designs to be considered as reference would include BPI Sports, MusclePharm, and Cellucor. Photos of their products can be seen online in places like bodybuilding.com. We would also like to include a couple of small icons to indicate the respective product's main functions. Similar icons can be seen in RSP Nutrition products, as an example. Main qualities of the BCAA is "strength", "recovery", "Muscle Growth". The product's name is BCAA Dynamics.

The package will be white, with an undecided lid color (probably black). Color combinations I have in mind are mixed combinations of any of the following colors: red, white, yellow (some light to darker shades), brown, black, green, and blue. But please this does not have to limit your imagination to the design and colors. These are just ideas from top of my head. Since the company's name is Athletic Mechanics, I do like the design to represent some sort of "mechanics": I'd like to have some design that includes watch wheels, and maybe a wrench. I also would like the name of the company to be on the label as well, under the logo.

Other project text details and measurements are provided in an attached word document, along with the logo of the company we like to use. We like the format to be Ai.

We'd like a designer to work with in future products, and build a relationship with. As said earlier, we need to hire a designer to work with and modify similar projects with a fixed amount (~$50) for each additional product.

Industry/Entity Type

It Company

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Some sort of "mechanics": I'd like to have some design that includes watch wheels, and maybe a wrench.

Nice to have

• Some sort of harmonious color mixes. Mixes of yellow or orange with white, or maybe red and black.

Should not have

• Plain label with no designs.
• A simple design.

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Files

Download all files - 3.0 MB