Branding/Font for Professional Accounting Firm

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This customer received 83 logo designs from 32 designers. They chose this logo design from H4R5Z as the winning design.
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Required: Branding for Element Accountants & Advisors. We would like the word Element then Accountants and Advisors underneath. Looking for a contemporary/ Professional Font. No block colours behind name. No pictures. Word or name based Logo Simple/Modern. Colours = Blues/Greys but open to suggestions. Basically we want the font to be logo. Do not like BOLD CAPITALS This will be used for letterhead/office signage. Open for the M in element to be a focus point. The Accountants and Advisors underneath the word Element should be the length of the word Element.
Target Market(s)
Business and Individuals
Industry/Entity Type
Accounting
Logo Text
Element Accountants & Advisors
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The Name of the company outlined above is to be the Branding no pictures please. Contemporary modern font.
Nice to have
- Two colours, third ok
Should not have
- Pictures, full words is capitals