Redesign a car and car-insurance Home Page
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This customer received 19 web designs from 6 designers. They chose this web design from Sketch as the winning design.
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Web Design Brief
Existing Home Page can be found here: www.autobark.com.
Autobark.com is both a car forum as well as a lead generation system for people looking to buy new cars or get insurance for existing cars. Users can simply sign up and be contacted by dealers/insurers. The lead generation aspect is very prominent, however, we want to change this to make the forum/more social and community aspect of the site more prominent. To that end, we'd like a design that reflects both. We like the minimalist type designs that draw your attention to the important parts and don't have unnecessary boxes or text. We want a modern and interactive look and feel. We are open to your creativity therefore we will not set any limitations.
*creating or updating our logo is welcomed.
We like http://carwoo.com/, but as I've said, we need to make the forum more prominent as well as links to the forms for users who are looking for vehicles. We also want to make clear exactly what we do on the front page.
Showing youtube videos is also desirable (maybe in a latest video section).
Updates
I am not a fan of stock photos. Maybe just one the most.
Added Tuesday, March 26, 2013
Project Deadline Extended
Added Thursday, March 28, 2013
Target Market(s)
People who are looking to buy new cars or save on car insurance. Want it to be applicable across all lines
Industry/Entity Type
Insurance
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- I would love to have the forum and car review section to look like that of www.cargurus.com
Should not have
- Too much if any stock photos. Maybe one and this depends on how it is placed and portrayed.