Logo design needed

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This customer received 17 business card designs from 6 designers. They chose this business card design from Bryce Redmond as the winning design.

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Business Card Design Brief

Logo for a new online and "pop up" gift shop selling gifts to make people feel happy and for celebratory occasions. The essence of the business is the nostalgic feel you have when you walk into an amazing store.Think kid at Christmas - the awe, excitement and wonder when walking into a stunningly decorated shop full of decorations, lights, huge trees, tin toys, lifesized rheindeers, etc. This shop is not for everyday items - one off or limited release products will be available as well as hand made and locally sourced products.

I would like a design that considers the fundamentals of feng shui - balanced, energised, not too busy, business growth as I believe that everything is energy. I would like the design to "say" happiness, excitement, joy. I want something that will put smiles on faces and entice buyers. The final design should communicate "warm and fuzzy", happiness and sentiment. It should demonstrate an unusual and distinctive flair.

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Updates

Thank you for considering my logo and business card needs. To simplify the scope, I have amended the project to be logo design only. I would like the winning logo to be available in .eps or as a high res .jpeg. I will then go out for business card design.

Thank you again and I look forward to seeing your submissions.

Kindest regards
Rebecca Reid
The Happy Gift Shop
Added Monday, March 25, 2013

Project Deadline Extended
Reason: With the change of scope to logo only, I figure the more time to consider the needs is better.
Added Monday, March 25, 2013

Project Deadline Extended
Reason: Through this process, I am fine tuning using the ideas provided by designers. The design process is very interesting and I really appreciate all the effort put in by everyone!
Added Friday, March 29, 2013

Target Market(s)

Primary - women aged 25-40, Secondary - men aged 35 - 50

Industry/Entity Type

Gift Shop

Contact Information for Business Card

Boutique gifts sourced especially for you by
Rebecca Reid
040 508 3704
www.thehappygiftshop.com


Look and feel

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Bold
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Modern
Personable
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Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • "happy" colours
Nice to have
  • "vintage inspired" elements but definitely not completely vintage.
Should not have
  • Pictures of presents~ gift bag is okay but this is more about the feeling/energy rather than the tangible product. The name says gift shop, the design should communicate the brand/emotion I am trying to create.

Files
Download all files - 0.4 MB
JPG