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Cute and Fun Food Start-Up LOGO!!!
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This customer received 210 logo designs from 83 designers. They chose this logo design from Lisa as the winning design.
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210 designs
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Logo Design Brief
We need a logo design for a new healthy food preparation company called "Sproott." The name inspiration comes from a combination of "sprout" "root" and "fruit".
Our initial product is healthy meals to preschools, delivered fresh daily. We plan to branch into one of two markets in the future 1) focusing on families (i.e. healthy meal delivery to families) or 2) schools (i.e. healthy food in private schools).
We put a lot of research into our food design: We have a PhD in childhood nutrition who analyzes our menus and works together with our executive chef to make sure what we're doing is nutritionally optimized. So we're very scientific, we believe in fresh food, non-processed, lots of fresh fruits and veg etc.
We tend towards organic and local, but cannot guarantee that immediately.
Our customers are smart, wealthy, and busy.
Best to review this doc before starting: https://docs.google.com/file/d/0B8zklRkKf77_UzRzMFpnQWRxRkU/edit?usp=sharing
Updates
Project Deadline Extended
Reason: We've received some wonderful designs and just need a little more time to sort through them. Thank you everyone!
Added Wednesday, March 27, 2013
Target Market(s)
Busy high-income moms, they shop at crate and barrel and whole foods, they're urban and fashionable
Industry/Entity Type
Nutrition
Logo Text
sproot
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- We can go one of two ways: word as logo, or image as logo + the word
WORD as Logo
If the word is the logo, some element must be distinctive because that's the image/icon we'll use for social media
COLOR
Open to different color combos appropriate for a food company. However they MUST be elegant - this is a high-end product.
CONCEPT
Must have something that calls to mind nature - roots, sprouts, leaves, fruit etc.
STYLE
We would like to focus on a "hand drawn" type style - look at innocent drinks for an example.
Nice to have
- Could make have "p" have roots and "t" have sprouts - playing with the placement of different natural growing elements
For the word "sproot" we want ALL SMALL LETTERS - this is cuter and more personable
Companies we like are ben&jerry's, innocent drinks
Should not have
- Roots can be pretty ugly, so if you use roots, find ways to make them cute!