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Australian Natural Foods Needs a Logo Design to target Chinese consumers
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This customer received 40 logo designs from 18 designers. They chose this logo design from ninableDesigns as the winning design.
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A$280
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40 designs
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18 designers
Logo Design Brief
We need a logo design for a new company called 'Australian Natural Foods‘ ／ ‘澳洲天然食品’. Our company will be exporting Australian made foods into supermarkets in China for Chinese consumers. Our main product currently is high quality local Australian beef, but we will branch out into seafood, nuts and other health foods and supplements. Chinese consumers are increasingly becoming concerned about dangerous ingredients and 'fake' products in their marketplace. Our company is about giving Chinese consumers products that are made in one of the most natural and clean environments in the world. We want them to look for our logo when shopping because they know it is a brand they can rely on and trust. We also don't want to focus too much on one particular product in the logo, e.g. beef (it can be included but not as the focus) because we don't want to corner ourselves.
Our logo will be mainly used on printed material (business cards, product packaging). It must incorporate the English name and also the Chinese character translation name (file is included, please use this 'font'). It should represent a sense of 'Australian-ness'; natural, earthly, fresh, clean, high quality. I've also attached some logos that I like. Please also consider that this logo will be used on packaging so maybe not too detailed, something that can still be seen easily when it's small.
Target Market(s)
Chinese consumers / supermarket shoppers
Industry/Entity Type
It Company
Logo Text
Australian Natural Foods 澳洲天然食品
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- - A sense of 'Australian-ness'; maybe the Australian flag? Open to other suggestions.
- - Colours that emit nature, fresh, clean, earthly, high quality.
- - Chinese character name (file included), please use this particular Chinese 'font' in this file.
Nice to have
- - Logos that cleverly uses the text and graphic/symbol/image together rather than looking like separate elements.
