Sports Nutrition PRE-WORKOUT Product Label

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Contest winning design

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This customer received 11 label designs from 2 designers. They chose this label design from CENTERSPREAD as the winning design.

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Label Design Brief

We are ToreForce Technologies, a new sports nutrition supplement company. Like most supplement jar/bottle designs, we need a standard label design for one product that can be later modified to be used for the other products. We'd like to develop a relationship with the winner so we can hire them for our future products as well, which will likely consist of modifying the same theme.

Our first product is a pre-workout called "BATTLE MODE".

Our competitors include companies like Cellucor, BSN and MusclePharm. You can see there designs through google or sites like bodybuilding.com.

Title text should be large and communicate STRENGTH and POWER.
Company logo variations are attached.
Label size: 11.125"W x 4.25"H
Bottle/LId color: Black

Theme/background should be dark and modern while appearing strong, bold and "in your face". We're open to any color variations as long as it really stands out (think of the shelves in the back of a GNC; it needs to pop out from the crowd). The company theme is viking based, but its optional for the label to communicate that. pictures related to viking/Norse mythology, lightning, fire, etc.

The final design can be very simple (as long as it stands out), or elaborate (as long as it isn't overwhelming and is still clean)

The Front should have "BATTLE MODE" large enough to be seen across the room. "PRE-WORKOUT" should be a sub title under/near it.
Fruit Punch flavor, Dietary Supplement, 40 servings, Net Wt 360g should each be visible on the front.

There should be a side panel on each side.
Left side panel needs:
-"ARE YOU BATTLE READY?"
-Room for Directions
-UPC barcode (attached)
-FDA notice (white filled box with black border), black text that reads:
"* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or mitigate any disease."

Right side should have room for
-Supplement facts/other ingredients
-Distributed By:
ToreForce Technologies, LLC
Nashua, NH 03063
-If there's room, the hammer icon from the logo would be nice to see on the side panel (maybe embossed or grey/different color?)

Either the front (if there's room) or the left side panel should have advertisement key points:
-Powerful Energy
-Euphoric Focus
-Extreme Pumps
-Unreal Strength

We'll need the PSD/vector source files when complete. Thanks!

Target Market(s)

Athletes, Bodybuilders, Powerlifters, Strongman, Men and Women ages 16-35

Industry/Entity Type

Nutrition


Font styles to use
Sans Serif
Other font styles liked:
  • Arial, Machine BT

Look and feel

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Elegant
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Feminine
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Conservative
Economical
Upmarket

Requirements
Must have
  • Company logo, side panels, text as described.

Files
Download all files - 0.1 MB
Payments
1st place
US$160
Total
US$160

Project Deadline
28 Apr 2015 18:41:30 UTC
Language

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