• €525

• 20 designs

• 10 designers

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Web Design Brief

Hi there! We’re building a site called Preenly.com—it will be a community site for beauty product reviews, product recommendations and beauty tutorials. We've already got a logo, thanks to another DesignCrowd project. This project on DesignCrowd involves the following web design work:

1) Propose the overall graphic design elements of our site (according to our guidelines, which are in the attached file)

-Color Palette
-Fonts
-Icon set(s)

2) Using the overall graphic design elements in step 1 and our storyboard (attached), develop a webpage layout for the "How-to" page of our site. The "How-to" pages will be an editorial format, where our beauty journalist will show a video (and photos) of step-by-step beauty tutorials.


Please take a look at the attached files for a detailed brief and the logo! Thanks and we're looking forward to working with you!

Target Market(s)

Preenly is for a French, English, and American audience of women between the ages of 16 and 30, who buy and use beauty products regularly.

Industry/Entity Type

Graphic Design

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• 1) A global set of graphic standards for the website Preenly.com:
  • A color palette
  • Fonts
  • An icon set (or sets)
  • A menu
  • Other graphic elements like button styles
  
  2) A webpage layout (non-coded) for the How-To page template
  (See storyboard, attached separately)
  This webpage layout is for the main editorial format on Preenly—step by step beauty tutorials. The individual on-page elements are in the storyboard, but overall we’d like it to look clean, friendly, and to encourage community participation and sharing on social networks.
  

Nice to have

• • A look and feel that is fresh, clean and modern
  • Proximity: Establishes a close proximity with the user. (We want them to get the same feeling they get when talking beauty tips with their close friends).
  • Neutrality: A sincere and neutral look and feel that doesn’t suggest a preference for any particular or elite type of beauty (but it can still be fun!)
  • The graphic design is relevant to the beauty sector as a whole. (We could be talking about lipstick, a hairbrush or a man’s cologne)
  • The graphic design alludes to the beauty industry (discreetly, not overtly!)
  

Should not have

• We've already got a logo, so you shouldn't suggest a new one!
  
  We really want to avoid designs that are too traditionally "beauty" or too girly and feminine. Please no pink, no flowers, etc! :)

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Files

Download all files - 0.7 MB