• US$200

• 9 designs

• 5 designers

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Advertisement Design Brief

We are a local SME distributing life science products in Singapore. The advertisement is to be placed on the backpage of biospectrum asia, with over 70,000 readers.

The product to be advertised is a Panasonic incubator MCO-19AIC

The MAIN selling point of this unit is its hydrogen peroxide (H2O2) decontamination feature. The idea is that the vaporized H2O2 is a safe and efficient way (3 hours) to decontaminate the chamber. It is safe because H2O2 is reduced to water and oxygen.

Would want the main picture to represent the reduction to water. It could be something along the lines of these pictures in shutterstock.

http://www.shutterstock.com/cat.mhtml?searchterm=water+droplets&search_group=&lang=en&search_source=search_form

http://www.shutterstock.com/cat.mhtml?lang=en&search_source=search_form&search_tracking_id=E39652FE-9295-11E2-AD62-4BBFACE6966E&version=llv1&anyorall=all&safesearch=1&searchterm=water+droplets+h20&search_group=&orient=&search_cat=&searchtermx=&photographer_name=&people_gender=&people_age=&people_ethnicity=&people_number=&commercial_ok=&color=&show_color_wheel=1#id=106555976&src=418C5584-92C8-11E2-9A97-4BBFACE6966E-1-9

The tag line could be "Decontamination at it's safest"

The write up

"In cell culture, contamination is the worst enemy. Panasonic's unique high-speed decontamination system utilizing vaporized H2O2 offers time-saving and documented chamber decontamination with complete safety.

Whole process takes less than 3 hours, versus 14 hours for heat sterilization process.

All interior components are decontaminated in situ. No need for time-consuming removal and autoclaving.

After decontamination H2O2 vapor is decomposed to harmless water and oxygen by UV light.

Other main features of the incubator

"Copper-enriched stainless steel prevents contamination due to it's bacteria-killing property of copper with the corrosion resistance of stainless steel

UV lamp isolated from cell cultures, sterilizes chamber air and water in the humidifying pan, maintaining contamination-free conditions in chamber

Accurate temperature and CO2 level control

Double stackable"

Things to take note of:
Do not want the picture of the device to be too big, refer to sample
Do not want a product flyer, but an advertisement to catch the attention of the users
Bottom portion of the sample advert has to be copied over

Refer to http://www.biospectrumasia.com/digital_assets/115/mediakit_2013.pdf for more information on the dimensions, page 11, print magazine under regular advertisements

Target Market(s)

Life science B2B consumers

Industry/Entity Type

Steel

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files

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