• NZ$290

• 19 designs

• 10 designers

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Packaging Design Brief

Packaging design needed for pregnancy milk powder.

The product will be sold via direct-marketing and not within supermarkets.

It will come in single serve sachets packed inside a box.

The primary design task is the outer box, but the winning design must also be able to be easily reflected on the smaller sachets.

Knowledge of Asian typography helpful but not essential.

Product description:

"Maintaining an optimal level of health during pregnancy is important. That is why we created Pregnant Mum Formula, a dairy milk-based formula that has been specially formulated to meet the unique nutritional needs of pregnant women."

Target Market(s)

A product for "Sophisticated" Mothers.

Industry/Entity Type

Marketing

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Please see attachment for box dimensions. The front face of the box will be dual language and requires both the English and Chinese as follows:
• Product Brand Name:
• Infapure 纯净宝
• Product Description:
• Pregnancy Formula 孕妇配方奶粉
• Key nutrients:
• DHA
• 叶酸
• 钙
• Features:
• 30 single serve sachets 内含30小包
• Weight:
• 900g Net 净含量：900克

Should not have

• This product is destined for an Asian market however the design must NOT be "tailored for the Asian/Chinese market" i.e. definitely do not use any symbolic references to Asian culture e.g. dragons, lanterns, overt use of red/gold etc. The product must look appealing to a consumer from any culture.

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