Navy SEAL Fitness Program Flyer

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This customer received 42 advertisement designs from 10 designers. They chose this advertisement design from KMNA as the winning design.
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Advertisement Design Brief
We need a eye catching 8.5x11" flyer to be distributed on college campuses and local gyms. SEAL360 Functional Fitness is a workout program designed by a Navy SEAL and University of Florida Athlete. The program is designed to quickly get you in the shape of your life utilizing functional fitness moves.
Our site is currently under development but you can take a look at it here: www.seal360fitness.com
The flyer should have the same look and feel of the site somewhat grunge and military like. Needs to have some great images of athletes doing dynamic and functional movements. Think flipping tires, climbing a rope, olympic weight lifting.
The flyer should drive people to the site to find a local gym in their area to has certified SEAL360 instructors to start their 4 week program.
Target Market(s)
18-30 male or female crossfit athletes
Industry/Entity Type
College
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- SEAL360 Logo (attached)
www.seal360fitness.com
Athletes flipping tires, climbing ropes, olympic weight lifting.
Use dark navy and a lighter navy to contrast in design.
Please only use logo attached and do not place it on a square background. You can change the logo to white if that is necessary.
All Ages and Helvetica Fonts
Nice to have
- I like nike ads with the super high def. muscles imagery. Attached is a ad that I also like specifically the sky and overal tone.
I also like when a darker color is used in the background and then a lighter version of that color is used over layed on top to create a layer effect.
Attached is the image on our homepage and a few others if you would like to use them. Or you can find similar images to these.
Try and have girls and guys in the imagery.