• US$200

• 50 designs

• 16 designers

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Logo Design Brief

This logo will be the basis for building a web presence, business cards, etc. for my life coaching business, Suffering Optional. Suffering Optional is based on the idea that all our suffering comes from the limitation of human conditioning that cut us off from our true and highest selves and natural intentions.

As a beacon of hope in a busy, heavy and sometime dark world my logo represents the chance to create strength and momentum against the trials of everyday life. This logo should be an attraction for anyone searching for guidance and help in increasing their personal happiness and filfillment.

Smart, playful, and grounded this logo is like the emblem of a bright, new day. It should convey: Compassion and Freedom foremost & Love, Joy, Fun.

Some graphic ideas include the thought of angel wings wrapping around, perhaps even in a roughly heart shape.

Currently the business is strictly one on one coaching, but could expand to workshops, seminars, media products.

The work involves creating intentions and then identifying the barriers to having it realized, then we work to resolve the underlying ENERGY of the emotion, thought, identification.

There are two primary techniques - either feeling into the energy of what you have been resisting until it is complete, or feeling and then expanding beyond the energy of limiting beliefs which then allow them to be complete once they are experienced from a place of wholeness.

Target Market(s)

Educated professionals with disposable income who are engaged in growth and development, likely with a spiritual interest. Probably more female, most 35-55, but open to all. Geographically, more west than east coast.

Industry/Entity Type

Life Coaching

Logo Text

Suffering Optional

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The company name must be included, but open to additional marks/images with it.

Nice to have

• I've thought of something possibly utilizing the idea of "light" kind of in a spiritual sense, but not stuck on it. I like the color deep purple, and/or tones of blue (but not to feel cold). I like classic serif fonts like Garamond.

Should not have

• Nothing cartoony. Not predictably new-age. Not red/orange.