"The Sporting Edge" Company Logo
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This customer received 99 logo designs from 36 designers. They chose this logo design from SANYA AN as the winning design.
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Logo Design Brief
We need a logo design for a new company based in Singapore called"The Sporting Edge". Essentially we want to be seen as a company to have an edge in dealing of all sports merchandise (from apparel, footwear, equipment, etc) for all sports. We want a very sporty and yet classy feel that has a futuristic touch. 3D feel and giving a feel of emergence into the world.
Target Market(s)
Schools with students from 11-22 years old and all athletes
Industry/Entity Type
It Company
Logo Text
The Sporting Edge
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- 3D/2D feel (up to the designers)
- We would like the colour to be red yellow black
- To have an energetic and vibrant feel
- To give all sportsman an edge in performance and anything they need
- Must allow viewers to make a connection between the logo and sports
- Have a feel that it's the leader in all sports (the edge in all sports)
- Prefer to have red black yellow in the logo and a very energetic and vibrant feel
- Must have the letters T,S,E inside
- Must have a brief explanation on the design
Nice to have
- abstract feel, hidden symbols
Should not have
- cannot be just taking the words and transforming to the logo