• US$260

• 46 designs

• 15 designers

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Logo Design Brief

I am the owner of lookatabook.com and have recently launched a company called Kraken Synergies. I LOVE our logo for LOOKATABOOK!
the idea behind the company name KRAKEN SYNERGIES is basically a play on my entire business strategy which is :sharing cost centers. Once your overhead is covered, any shitty idea can make you money, and i'm full of shitty ideas. like a single tentacle of an giant squid, a business unit that is profitable using only variable cost allocation can not survive if it is severed from the mother ship, but if a diver comes along and snips off one tentacle off of our octopus, sure the tentable will stop moving and fall to the bottom of the sea, and where as the octopus is indeed missing a leg, the beast still lives!

I am also fond of the expression "you don't know what you don't know.".so I like the idea of playing with perspective as the surface of the ocean as seen from above is absolute, the iceberg that we we see above the surface is only the tip. A scary Kraken, lurking below the surface of calm water seems to represent the risk that lurks just out of sight. the kind of risk a consultant can mitigate and possibly turn that lurking kraken into masssive opportunity as the prize for correctly identifying and saving our heros from having to learn about the Kraken the hard way. everyone is smart enough to "figure it all out" but i've paid the money and shed the tears to game out these senerios for myself .so why not take advantage of my folly and leapfrog the other guys and for a few bucks get started on the right foot,

I see my kraken as like the incredible hulk circa 1978. damn scary, but is on yor side quite a useful unfair advantage.

Industry/Entity Type

It Company

Logo Text

Kraken Synergies

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Files

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