• US$350

• 70 designs

• 17 designers

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Logo Design Brief

1. History: I have been working as an independent contractor since 1999. I primarily write to win bids between 1 million to 100 million dollars. Primary work includes development of request for proposals (RFP), response proposals to RFPs, technical documentation, business plans, and business process documentation.
2. Reason for business name:
a. Unique and identifiable in an industry with a sea of “NAME & associates”, “XXX Proposals”, or “XXXX Group”
b. Water Lilies are close to lotus (similar looking but different flower) – both are symbols of purity and a zen-like calm. If I have a choice, use a lotus look if using a flower.
3. Business is a second tier service provider. It was recently incorporated to assist my clients (1st tier service providers) to meet Minority Enterprise, Woman-Owned, HUBZone and 8(a) contractual spending goals on state and federal contracts. Despite the name, it must be a logo that is not too artsy as these will be part of submission packages to federal, state, and municipal bids. If it is too artsy (frogs, funny stuff) my company will not convey stability, professionalism, or be perceived as a subcontractor that is a legitimate resource. We want to convey "calmness" and "we deliver".
4. What a proposal consultant is really selling: management expertise, proposal expertise, agency expertise, domain expertise, and professional commitment.

Target Market(s)

1st Tier Service Providers

Industry/Entity Type

Contractor

Logo Text

WaterLily Writing LLC

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Logo Design
  1. Needs to be able to reverse out (print in both color and black and white) without losing impact.
  2. Needs to be letterhead and business card ready
  3. Needs invisible/transparent back for placement on solid colors within an organization chart. The lettering must not bleed no matter what color the chart box is. Customer colors are used so we don't get to pick.
  4. Work well for web and for print (these will be in print proposals)
  5. Readable and legible when scaled down to less than 2 inches wide and ½ inch tall
  6. Alternatively, designer can include a favicon, or “little logo” that appears in the corner of the address bar in a web browser, or can be used on org chart instead of full logo.
  7. Personality Conveyed: Reliable/dedicated, calm/poised, goal/customer-focused, flexible/adaptive, capable, proactive, effective, and leadership.
  8. Tag-Line: We have played but not committed to the tag-line “Let the proposal process flow.” Process and its effectiveness is a huge deal in this industry.
  9. Color list must be defined at the end of the job. From this list we will be developing the company branding colors.
  10. Limit gradient designs.

Nice to have

• 1. Water Lilies are close to lotus (similar looking but different flower) – both are symbols of purity and a zen-like calm. If I have a choice, use a lotus look if using a flower within the design.
  2. While I am tired of the wire-world design, the idea of a waterlily/lotus flowing or transitioning into a wire world is interesting. Just not sure how to capture that idea.
  3. Colors I like (just examples to give ideas and not required if it doesn't work for the design): Panton 512 C, Pantone 3255 C, Pantone 802 C, Pantone 568 C, Pantone 329 M. I like most purples, sea blues and greens, pastel yellow, deep cobalt blue, raspberry, silver (those that is a printing issue), gold, black, clean oranges, winter cools and autumn warms.

Should not have

• 1. Wire-world by itself.
  2. Colors I don’t like: Pantone 119C, Pantone 158 M, Pantone 605 C, Pantone 105 C, too earthy sets, too pastel sets, too primary sets.
  3. Another issue is the “dated” logos and colors that you can tell came from the 80s (purple and gold wire global world) or “cliché” logo such as Red, White and Blue flags for security. You see SO much of these in federal bidding.
  4. Please watch the blues. Nearly half the logos and company colors are blue - blue and white; blue, white, and black; blue and red; blue and grey; blue, blue, blue, blue…If using blue, use a non-standard.
  5. A frog.

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Files

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