Bad Boy golf balls - the Cheater Collection

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This customer received 8 packaging designs from 5 designers. They chose this packaging design from ERICK ANDRE VOORNEMAN as the winning design.
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Packaging Design Brief
I need to design a box for 12 golf balls.
It is the actual lid and sides that need the creative.
Attached is layout that doesn't pop enough.
Someone needs to make it look more prominent
when displayed on Amazon, etc.
I launched the Tail of the Tiger golf balls - the Mistress Collection
back in 2010. It turned into a flash fad.
That is my goal here .
Please see attached file. My son says it needs to be more
modern, and compared to the golf balls on Amazon looks far
too dull.
Updates
Project Deadline Extended
Reason: My initial 5 day window wasn't enough time.
Rookies make mistakes.
Thanks
Mike
Added Monday, March 30, 2015
Target Market(s)
Women golfers in US and UK
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Classy