Logo design for a specialist copywriter
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This customer received 120 logo designs from 49 designers. They chose this logo design from Anton@Lehnz as the winning design.
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Logo Design Brief
I'd like a modern design for my company name which is Mister Write. Please note the spelling used here and in the Logo Text field, which is EXACTLY how both words should be used in your proposed design. I write for providers of financial services and products - mainly large companies which are located in the UK and around the world. Please avoid obvious and outdated imagery such as keyboards, typewriters, fountain pen nibs, pencils, quill pens etc etc. Like you, the best tool I have is my brain/imagination/creativity - whatever you want to call it! But you don't necessarily have to feature that in your design.My preference is for a cool, modern, clever and professional look. Please refer to my website misterwrite.co.uk for a better idea of what I do and how I position my service. There are very few financial copywriters in the world! And if you nail it, I have two more logos I'd like you to look at. PLease note that I've selected two logo styles - Wordmark and Abstract.
PLEASE NOTE: CONCEPTS THAT DEPEND PURELY ON QUICK AND EASY PHOTOSHOP TECHNIQUES WILL NOT GET PAST FIRST BASE - I CAN DO THAT STUFF MYSELF. I'M LOOKING FOR IDEAS THAT ARE CLEVER, GERMANE AND IDEALLY CONVEY WHAT IT IS I DO.
Updates
Please note that I've added a new point to the brief, which is...
Added Wednesday, June 01, 2011
Please look at the last sentence of the (just) revised brief. Thanks.
Added Thursday, June 02, 2011
Target Market(s)
Relatively senior marketing and sales people and on occasions board directors.
Industry/Entity Type
Financial
Logo Text
Mister Write
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Modern. Slick. Professional.
Should not have
- Old or outdated imagery of any sort