• US$130

• 15 designs

• 6 designers

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Flyer Design Brief

For more than three decades, www.canalalliance.org has been the leading service provider and community advocate for Marin’s low-income, Spanish-speaking immigrants. Our organization addresses the specific needs of Spanish-speaking immigrants by giving them the tools they need to move out of poverty and work toward greater well-being and stability, legal status, economic independence and self-sufficiency so they can integrate into American society as contributing and thriving community members.

"Tools to Thrive" = Skills and Abilities

*Bilingual skills (English & Spanish)
*Technology skills
*Work readiness skills
*Financial literacy skills
*Ability to access resources
*Ability to manage stress
*Being ready for immigration reform

Tool Acquisition Process

It is a partnership between the client and our coaches. The Tool Acquisition Process has 4 key components (see attachment):
1) We recognize and acknowledge people's strengths
2) Resolve immediate needs (food, homeless prevention, access to resources
3) Identify growth opportunities. Assessment to identify what tools are missing
4) Monitor progress

PROJECT SPECIFICS

Audience = Spanish low-income immigrants "clients".
Message = Help "clients" understand that the acquisition of the "Tools to Thrive" is a crucial step towards achieving their personal and family goals.
Product = Tri-Fold Brochure.
Design = Use logo colors; main color blue. Use graphics.

Target Market(s)

Low-income Spanish speaking immigrants

Industry/Entity Type

Community

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• all graphical techniques to communicate the message (drawings, icons, symbols)

Nice to have

• drawings of individuals or families achieving their dreams

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Files

Download all files - 17.7 MB