• A$130

• 21 designs

• 9 designers

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Signage Design Brief

We have a Gelato (Italian Ice Cream) shop that also offers coffee and cake. We are re-branding the shop from "Healthy Eats and Sweet Treats" (current name) to a new name and a new look. The current name and look is confused and too long.

We are re-fitting the shop with new decor to be modern and trendy and include new lines, so that we now offer fresh Gelato as well as Cafe meals and Coffee. The decor inside is whitewash brick wall wallpaper and black and white furniture, stainless steel and glass equipment. Basically the look of the shop is sleek and stylish, with black and white decor.

We want the logo design and name to have a fun but funky design to appeal to all ages and match the look of the shop.

The Cafe is located a tourist area called "Paradise Point" and attracts lots of visitors on the weekend, so we want impact with the signage. We want the overall design to be simple and easily recognisable and a catchy name.

Target Market(s)

All Ages all demographics, kids through to seniors

Industry/Entity Type

Shop

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Great name maximum 2 words. Simple memorable easily identifiable logo/design Concept Drawing attached.

Nice to have

• We were thinking of the name "The Brick Cafe" making it easily identifiable with the decor.

Should not have

• Not too much colour, we're focusing on the whitewash brick walls with black and white trimmings and stainless steel and glass display cabinets, and want the theme to carry through.

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