Icon Design Project

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This customer received 30 icon designs from 9 designers. They chose this icon design from STUDIO 8 as the winning design.
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Task Description:
We are a leader in developing products for the horse race handicapping market. We are looking for icons needed for a new graphic oriented project we have designed. We need icon designs for five navigation buttons. Currently we have designed 5 icons (which are attached to this brief), but based on consumer testing, the feedback was that they were too “cartoon” like. We are looking to create new icons with a more professional look.
Just a few hints:
- no shadows
- no gradients/no glossy effects
- plain, simple forms
- professional, business like, using muted color format
- Would suggest NOT using red, blue, yellow and green colors, #FF0000, #0000FF, #FFFF00, and #008000.
- All should be flat icons/pictograms in a png file.
Sizes:
Navigation Icons: 80 x 80 pixels, and identical set at 44 x 44 pixels
General Description:
1. BubbleCapper (page has three Bubble Graphs, showing bubble representing each horses running style and projected position at different parts of the race.)
2. Signals (page has a grid filled with “signals” icons for each horse)
3. Speed/Class Graphs (page has line graph representing speed and class ratings)
4. Player Pie/Bar Graph (page has pie and bar charts for trainer, jockey, sire, and dam, if you can only include one version for icon, suggest using “pie” format)
5. Notes (page lets user type in notes for reference)
UPDATE: Finally, based on a revised look and feel, we would like a new product icon. The current version is attached. Please submit that as well using your style.
Attached to this brief are the current icons we have (which again we do not like), and two examples of more professional icons to give you some idea of what we are looking for. In addition, you can go to our web site to see some of the color scheme we use (although this is not mandatory). http://www.trackmaster.com/
Updates
Project Deadline Extended
Reason: Added time for additional designs and suggested changes as requested
Added Tuesday, March 19, 2013
Deadline extended until 3/22. Original brief did not include need to a product icon. Brief has been updated, including screenshot of current icon as a reference point.
Added Tuesday, March 19, 2013
Project Deadline Extended
Reason: Extending one more time to give designer chance to provide updates based on comments.
Added Thursday, March 21, 2013
Industry/Entity Type
Business
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.