• US$160

• 16 designs

• 6 designers

---

Logo Design Brief

Create a logo for our business that is distinctive, recognizable, memorable to be used on everything advertising related including brochures, flyers, posters, business cards, rack cards, website design, packaging labels, and packaging boxes. The name of our business is Finger Lakes Pretzel Factory & Bakery. Our tag lines are "Twisting and Baking our way into your heart" ." A gift with a twist from the Finger Lakes"
Our store will be located at 61 State Street, Seneca Falls, NY 13148

A little bit of information about Seneca Falls: Seneca Falls is known as the historic gateway to the Finger Lakes. A little bit about the Finger Lakes: The Finger Lakes is a 9000 sq mile region in central western region of Upstate NY. The region consists of 11 lakes that are narrow in nature...hence the name the Finger Lakes. These lakes were created by glaciers are are home to a plethora of tourist activities from wineries, boating, vacationing, waterfalls, etc.
I have an idea for a poster which would depict an antique wooden boat with a pretzel captain. His name would be "Paulie Pretzel". The pretzel would have a face and a captain's hat. We don't want this to be our logo though. This is just for a fun whimsical poster.

Target Market(s)

Retail walk in and Online presence. Most of our patrons will be from 1 of 3 categories.I will list them in order of expected patronage. 1. Tourist Visiting the Finger Lakes with a concentration on the Family Unit. Looking for something to do on a rainy day or in Lieu of visiting Wineries, Distilleries, Breweries, and tours of that nature. 2. Local economy people of all ages as well as School Field trips, Birthday Parties Etc. 3. Not necessarily families but people looking for something extra to fill in their time when they are visiting the area for recreation or a wine tour.

Industry/Entity Type

Advertising

Logo Text

Finger Lakes Pretzel Factory & Bakery. Twisting and Baking our way into your heart.

---

Logo styles of interest

---

Font styles to use

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• The name of the bakery as well as the tag line. Some kind of pretzel.

Nice to have

• pretzel and cheesecake image in logo. Something related to the feel of the lakes in the region. Something nostalgic.

Should not have

• profanity. cheesy design, no cartoon images.

---

Files