Serio River - UV resins for fly fishing

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This customer received 69 logo designs from 15 designers. They chose this logo design from Pv_999 as the winning design.
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Logo Design Brief
Design a logo for my startup. We will be selling UV Glues, resins and polishes specifically developed for fly fishing.
The logo must be very clean, white background and blue letters / logo. Simple (less is more), but clearly linked to water and UV (UV stands for Ultra Violet, a type of light).
For an idea of the usage of this product, see https://www.youtube.com/watch?v=pwu7eIkVvMY
Target Market(s)
Fly fishing enthusiast
Industry/Entity Type
Startup
Logo Text
Serio River - UV resins for fly fishing -
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Character Logo
Logo with illustration or character


Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The main logo is Serio River.
- The "UV resins for fly fishing" phrase should be easy to modify & adapt (for example for change of products).
Nice to have
- I am thinking more a lower case stile, building on the fact that "serio river" have no letters that stick out (like a T or a P for instance)
Should not have
- Anything that looks like a US College logo or a hokey team.
- It should look simple and modern, without "mascotte" type of look.