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Logo Redesign to Match New Company Name - Aptilio
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This customer received 117 logo designs from 43 designers. They chose this logo design from z a n a as the winning design.
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US$320
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117 designs
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43 designers
Logo Design Brief
We are renaming our company from Myhomepayge to Aptilio. We need a logo that keeps the blue and white color scheme of our existing logo but that integrates the new name. The existing logo uses Helvetica Neue as the "my" and Myriad Pro as the "homepayge" but these need not be used going forward. The logo should include both an icon as well as a logotype name. We are building a mobile app for people who live in apartment buildings to communicate with each other and their property management. The design should reflect a very hi-tech, modern feel. The logo could possibly having something related to real estate (e.g. buildings) but that is not essential.
Target Market(s)
We sell our services to property managers of residential real estate in the US. However, the residents who live at the properties may see it as well. It should have both a B2B and B2C appeal.
Industry/Entity Type
It Company
Logo Text
Aptilio or aptilio (the name is not case sensitive - whatever looks better)
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- You must retain the existing blue and white color scheme. The logo should also have both a graphic and a text block. The existing logo uses the image of a door as the graphic and the word "myhomepayge" as the text block. The logo should lay out nicely both as a rectangle and as a square. In the past, we have used the door icon alone to fill a square and the door and name to fill the rectangle.
Nice to have
- Something that relates the logo to the concept of real estate. It should also have a strong technology influence. The name of the company has two key meanings. "Apt" is short for "apartment". When you say "Aptilio" you hear something that sounds like "app" & "tilio". We like the idea that our product is an "app" that gets installed rather than being a website.
Should not have
- The logo should not have any other words besides "Aptilio" or "aptilio".