Advanced Electric Solutions and their sister company AE Switchboards needs a new log for the Industr

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This customer received 46 logo designs from 12 designers. They chose this logo design from AndyM as the winning design.
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We would like to refresh our logo and brand for our business.
What I would like is something very simple, but modern and fresh at the same time. With the approach it needs to work across all forms of media i.e. website, business card, letterheads, clothing, banners etc.
There are 2 divisions to our business:
1) Advanced Electric Solutions – We focus on industrial electrical work, automation and control
2) AE Switchboards – We manufacture switchboards and Motor Control Centers for all industrial and commercial applications
We currently only have one website www.aeswitchboards.com.au
Whilst we are one company we act in the market place as 2 due to the fact that we are building switchboards for our electrical competitors. That being said I would like the theme and colors to remain the same across both.
I have attached a copy of our current, very outdated logos.
Industry/Entity Type
Business
Logo Text
As attached file
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- a logo not just the name, something that still represents the company and can be easily recognized with out the name
Should not have
- Lightning bolt or electrical cord