• A$400

• 275 designs

• 71 designers

---

Logo Design Brief

we started three months ago with a very basic logo and have since experienced rapid growth and we'd like to be leading daily deal site in australia. you may have head of some of our competitors - livingsocial, groupon - our site is more local to Australia. We will redesign our web site once we have a new logo as well.

The concept behind the name and what will hopefully help us differentiate ourselves from all the clutter is the board board game theme - where people come for winning deals.

We want to encourage identification and collaboration on the site by making the site and logo more engaging.
we want the logo to look professional - conversions are important - and you have a lot of new visitors on your site - so you want to build trust... but the logo should articulate the story subtly.


The first attachment is a logo that was put together briefly to show that the core demographics of the site are women and to portrait some subtle femminine charactaristics - but we didn’t think this logo was suitable... maybe even a little too feminine... even though this is our demographic... so whilst there should be femininity it is still an online company and not a beauty bramd.

the second attachment is something we did for a bit of fun. this demonstrates our story half way - kinda looks like a deal board concept but what’s on the board doesn’t make any sense and its a bit childish. we like professional logos. people have to trust us when they come to our web site. we sell daily deals. these deals include travel, hotels, flights, skydiving, restaurants, activities, weekend outings, beauty treatments, etc. im not sure if any of this can or needs to be portraid in the logo.

The final attached is our original logo - this took a couple of hours when we first started and where still using this today. we're a group of entrepreneur so we're always eager to test the success of the business before putting huge amounts of time into the logo. We don’t like this particularly as it doesn’t portray our story or our brand- in fact it doesn’t do anything.

have a look at our web site dealboard.com.au. a reminded we will be launching a new site after we chose a logo. have a look at our competitors - liveingsocial.com and groupon.com and in australia cudo.com.au

Target Market(s)

Online, mass market but buyers, usually have social networking profiles, are more female skewed. Logo should have more feminine appeal - not to the extent of a beauty product brand, we still have a male audience, but most buyers are women

Industry/Entity Type

Business

Logo Text

DealBoard

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Professional, clean look with a light entertainment touch with some referenceof the board game idea. Must be original. doesnt have to be a board game but the theme - winning, fun, engaging, games, etc. wed like to be a big brand one day and float the business and go public so we really want a big company feel web site - also so people feel trust when they buy something online.
  Logo should also look good as an icon i.e on facebook and apps.

Nice to have

• Maybe the board game theme - winning daily deals- we're not sure - dont want the logo to look too busy but like the story behind it. the priority would be for a professional look. if both can be achieved. Maybe the letter d emphasized.

Should not have

• Unprofessional, busy, childish characteristics
  No dice - yes, the logo should have an entertainment component but it has to be original and have brandable elements.

---

Files

Download all files - 0.1 MB