Hair Restoration Center needs a new classy clean professional look for a new website.

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This customer received 59 web designs from 4 designers. They chose this web design from Sbss as the winning design.
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Web Design Brief
We want a new look for our outdated website. We are a high end hair restoration company who deals with all kinds of hair loss for both men and women. We offer solutions to hair loss prevention or our state of the art non surgical hair restoration. Our look would be similar to the medical enhancement designs. We are doctor endorsed and very professional. We are looking for a clean look, positive vibe, strong imagery.
People with hair loss are often in distress, feeling a lack of self esteem, and looking for a reliable solution. the difference between our clients is some come to us for hair loss prevention or for hair restoration depends on how advanced their loss has become or the kind of loss. Younger people tend to be prevention candidates, often having treatments done at home, whereas medical loss for women or mens advanced hair loss become restoration clients. Prevention age ranges from early 20's to 40's and restoration can be any age if medical or for women and men usually late 30's onward.
Our site is dated and doesnt represent us well but if you want to read more about us you can visit www.dubrules.com. the photos attached here are also blown up in large posters throughout the office and models of non surgical restoration. For a large selection of photos please go to the link. There is one before photo but many types of after photos for each model.
There are more colours of the logos available in grey and dark greyish green available. http://www.dubrules.com/download/Models_Before_After.zip
Our primary means of new business comes from internet searches.
Your task is to design the home page design but the site will need to link into a women's section and a mens section along with gender neutral educational pages. You will get a feel from our current site. Www.dubrules.com
Content will be rewritten but I gave a couple samples to use as fill in. Our current site has way to much content and I would like to step away from all of it. you can utilize fill in text of any kind as a sample
To get a feel of our office, it is black granite, white rock features with floor to ceiling beautiful city and ocean views. very high end.
Target Market(s)
men and women of all ages as listed above
Industry/Entity Type
Internet
Number of Pages Required
1 page
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- imagery and design that creates emotion - consider that people with hair loss is emotional buyers and the sites image needs to speak to that.
- it would create a sense of security and confidence in choosing us to help them in a time of need.
- also a sense of ease flowing through the site where women can go to a dedicated area and men have their own area of the site. each area needs to cater to the two divisions prevention and restoration and also speak and visually appeal to the different sexes. You can get a feel of this by visiting www.dubrules.com
Nice to have
- I have video footage from a green room that could be worked on to add in
- wordpress preferred
Should not have
- no humour
- do not focus on the before photos as primary focus but the afters with the ability to see the before.