• A$200

• 28 designs

• 18 designers

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Logo Design Brief

Pure 100 is a New Zealand PREMIUM (in contrast of our core brand which is called NZ Standard) UHT (long shelf life milk) brand which will be launched into market in 2014.

Key of design: Simple but trust worthy with a touch of quality

Message/Brand story: New Zealand milk from cows fed only with natural green grass. They live a happy life, grazing free under the long white cloud and the clear blue sky, bathing in beautiful NZ sunshine, there-for they give the best quality milk.

Target Market(s)

Family household shoppers, 70% female, age 32 - 50, shop for family

Logo Text

Pure 100 (quality NZ dairy optional)

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.