• C$160

• 80 designs

• 38 designers

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Logo Design Brief

We need a logo design for a new line / collection of footwear for men and women. The brand is called Fjord - and we need a logo for this new brand.

Fjord offers very trendy, great quality boots & shoes for women between ages of 18 and 35, as well as men. It is a very fashion-forward collection with a European feel to it.

The Fjord product will target an unban and fashion conscious consumer for their everyday wear. The brand uses high quality brushed leathers with detailing/ ornaments for very unique styling.

Although Fjord has several definitions, it does not necessarily relate to shoes/footwear at first glance. We are aware of this, but given the type of collection, we do not want to have a typical / common brand name.

The final result & logo should focus more on the actual word, as opposed to images because it is important to be able to reproduce the final logo onto various different areas (think: on shoe box, inside the shoe, on promo material, etc.).

Target Market(s)

Urban consumers aged 18 to 35 men and women

Industry/Entity Type

Fashion

Logo Text

FJORD

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Should be usable on shoe labels/ shoe boxes and promotional tags

Nice to have

• Nice to have a short version or small image that represents that the full logo design