Shoe retailer needs to update their logo

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Logo Design Brief

We need to renew our logo since its been the same for quite a while; the logo is used for signs, bags, website and accessories sold in our shoe stores.
We sell over 200 brands of shoes, we exist since 1890.
Our reputation comes from our emphasis on quality (product and service), our creativity (exclusive shoes, artsy catalogues etc.)
La Botte Chantilly historically is a cavalry boot; and we have been using the BOOT in the logo since the creation of the store.
However we are now selling clothes as well as shoes. (casual, everyday wear)



To see our websites and current logo
www.la-botte.com
History of our store (ENGLISH)
http://www.la-botte.com/history.shtml


Target
We sell shoes for the whole family, from babies to women or men’s.
We do not sell sport shoes.


Constraints
Logo needs to fit in a square
Only 2 colors maybe used


The final design should consist of a Logo and the text 'La Botte Chantilly'
The orignal logo of the boot can be modernized or totally changed.
Our old logo is attached just as a reference. The tag line will be changed as well so do not worry about it.
Feel free to contact us, should you need any precisions


Target Market(s)

We sell from toddlers to adults, men and women

Industry/Entity Type

Store

Logo Text

La Botte Chantilly


Logo styles of interest
Emblem Logo

Logo enclosed in a shape

Pictorial/Combination Logo

A real-world object (optional text)

Abstract Logo

Conceptual / symbolic (optional text)

Character Logo

Logo with illustration or character

Lettermark Logo

Acronym or letter based logo (text only)


Font styles to use
Serif
Sans Serif
Script
Other font styles liked:
  • line narrow, art deco, whatever you see fit

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Fit in a square - INCLUDING LOGO TEXT
  • 2 colors - It does not have to be the current ones
Nice to have
  • - Use of police is up to you, we have been using lane narrow for a while.
  • - Use of a boot ( or stylized boot) is recommended but not mandatory (we used to be shoes only but now we sell clothes and accessories )
  • - Something out of the ordinary

Files
Download all files - 0.1 MB
Payments
1st place
€240
Total
€240

Project Deadline
28 Mar 2015 18:36:24 UTC
Language

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