Logo for T-Shirt Screenprinting business

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This customer received 55 logo designs from 24 designers. They chose this logo design from TRHZ as the winning design.
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Logo Design Brief
We are a screenprinting business in the Florida Keys. We print t-shirts for all kinds of events: schools, fishing tournaments, reunions, restaurants, dive shops, hotels, local businesses, sports teams. We do some design work, but mostly we print what someone else brings to us. We live in a small community where using a local company matters. We live in a tropical environment that we love (think palm tress, warm weather, laid back atmosphere, ocean, boats, anchors, fish hooks, happy life). We want to represent the business that we are in and ALSO the community that we do it in. This will be used on our website which is very limited right now (www.keyscustomtees.com), our invoices, our retail outdoor sign, our promo t-shirts, etc. It will represent us in the community. May also want to include "map/picture of the Florida Keys (Attached, but other renditions welcome)
Updates
May also want to include a "map"/picture of the Florida Keys Added Thursday, March 12, 2015
Project Deadline Extended
Reason: Would like more options.
Added Friday, March 20, 2015
Industry/Entity Type
Environment
Logo Text
Keys Custom Tees (it could also say "Florida Keys" but that is not required)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.