• A$200

• 21 designs

• 10 designers

---

Logo Design Brief

For a mobile application software development company, a logo design is required.

A logo concept is provided, and there is some creative license allowed to deviate from this, should a much better idea be proposed.

Industry/Entity Type

Software

Logo Text

dabble apps

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• The design factors are:
  
  1. Tangible - associated in some way with the world of touch
  2. Fun (no anthropomorphics please)
  3. Compact - must be able to fit onto a small screen, be prominent, but not consume much space. The reason for this, is that the logo will be displayed on applications the company builds for their customers - if it is too large then their customers will likely object to it's being displayed on their apps.
  4. Focus on technology - customer is a software development house
  5. The final artwork file must be in vector format and contain appropriate alpha transparency, so that the logo can be displayed on any color/texture background and not look out of place.
  
  PROPSED CONCEPT - PLEASE DELIVER ON THIS VISION
  The proposed concept centres around a droplet of water.
  The 'fill' of the droplet would appear as if it were atop an LCD screen, where the sub-pixels (red/green/blue) are magnified in a 'fish-eye' manner (see attached picture).
  Note: the 'sub-pixel background' should probably not extend outside the water droplet - as this would make it difficult to incorporate the logo on to different backgrounds.
  

Nice to have

• 
  Research the different sub-pixel configurations that are common across digital displays (i.e. delta configuration).
  The effect would be, that when the logo was displayed on a mobile device - it would imply the effect of an actual splash of water on the user's screen - hence achieving the goal of 'tangibility'.
  
  Animation sequence
  - Because the logo will primarily be displayed on mobile app splash screens - an animation will help to draw the eye.

---

Files