Hidden Safe/Vault company needs your help to design a new logo!
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This customer received 250 logo designs from 27 designers. They chose this logo design from vladst2004 as the winning design.
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Logo Design Brief
We need a logo design for a new company based in Washington State called 'Red Herring Safes'. We design and produce high quality diversion safes and vaults for in home/office use. A diversion safe is a safe that hides something of value 'in plain sight' (for example: a hidden compartment behind a picture frame, or a hollowed out shaving cream can). Our safes do NOT contain the typical components that you would see in an ordinary safe/vault (padlocks, dials, handles, etc).
We are looking for the final design to convey a 'high end' product (for example: NOT a hollowed out shaving cream can), that reflects the higher dollar price point that our products will sell for. We want encourage creative designs, with very few limitations (no cartoon-ish characters, please)! Thank you!
Updates
Project Deadline Extended
Reason: We are extending the deadline due to the fact that we are awaiting feedback from a few key people involved in this venture. Thank you!
Added Tuesday, March 19, 2013
Thank you to all that have submitted designs! We have some great options and it will be a difficult choice for us to make. While discussing and debating the logos, we came up with an idea that we would like to include as an option. We would like to make a request for you to design a logo with a school of herring, with one of the herring being red. In effect, the one red herring is drawing your attention away from the remainder of the herring. As with the original request, we would like the words 'Red Herring Safes' to remain part of the design. Thank you!
Added Tuesday, March 19, 2013
Target Market(s)
Homeowners with disposable income.
Industry/Entity Type
It Company
Logo Text
Red Herring Safes
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Needs to incorporate the color red.
Should not have
- The design should not feature cartoon-ish characters. We also want to stay away from typical safe/vault components (padlocks, keys, vault doors, etc)