Packaging Design: Logo/Bottle Design for New Botanical Cocktail Brand
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This customer received 123 packaging designs from 23 designers. They chose this packaging design from Giovanni as the winning design.
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Packaging Design Brief
We are a new start up, looking to create a new line of Ready to drink Cocktails. The brand name is Libations Botanical Cocktails, infused with fruit, herb, and floral botanicals grown on our farm in New Hampshire. Flavors will include: Herb flavored with cilantro, Berry- flavored with Alpine Strawberry, Citrus flavored with lemon Verbena & lemon balm, Pear flavored with Bartlett pear, Cucumber & Mint. We need a logo and a label design. There are 2 possible bottles to choose from.
Designer has complete freedom with everything! From fonts and colors to bottle caps and closures. Please view the pinterest link for inspirational bottle designs. https://www.pinterest.com/pattimoreno/botanical-cocktails/
Updates
Project Deadline Extended
Reason: I am extending the deadline for my project to allow more designers to submit their designs.
Added Sunday, March 15, 2015
Target Market(s)
Female 21 to 48 years old. College educated and professional. The type of person that has a passion for a cause and eats and shops local. People that respect an artisan quality product, hand made by a master craftsman.
Industry/Entity Type
Floral
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Clear Bottle, see options attached. You may also choose your own BUT WE MUST SEE THE LOGO AND IMAGERY ON A BOTTLE
- Logo Design: "Libations Botanical Cocktails"
- Label: We can have front and back, or one continuous label. We are open to painted designs.
- The label must contain the following text in quotes:
- Product Name: " Libations Botanical Cocktails "
- "15% Alc. by Vol. (30 proof)"
- "750 mL"
- "Handcrafted and Bottled by New England Sweet Water Farm and Distillery
- Winchester, NH-USA"
- The following Text must be in all caps and 3mm in height:
- "Government Warning: (1) According to the Surgeon General, women should not drink alcoholic beverages during pregnancy because of the risk of birth defects. (2) Consumption of alcoholic beverages impairs your ability to drive a car or operate machinery and may cause health problems."
- Must be a space for a bar code: .75 in height by 1.25 in length.
- “www.newenglandsweetwater.com”
- Must Have the following Statement:
- Infused with fruit, herb, and floral botanicals and sweetened with stevia. Serve cold over ice.
Nice to have
- Antique or vintage botanical illustrations
- https://www.pinterest.com/pattimoreno/botanical-cocktails/
- check out the board for inspiration.
- Think artisanal small batch spirits that are ready to drink out of the bottle. Refreshing flavors just pour over ice and add herb leaves.
- You can use images by doing a search here.
- http://naldc.nal.usda.gov/naldc/search.xhtml?start=0&collectionFacet=USDA+Pomological+Watercolor+Collection