Unique Recruitment start-up needs a Corporate Identity? Brand design for both on/offline marketing

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This customer received 27 logo designs from 13 designers. They chose this logo design from Sandaru as the winning design.
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- Bundled Project 2
Logo Design Brief
Corporate Identity needed asap! Recruitment company targeting senior executives through to seasoned directors. Full logo and branding, colour schemes (primary and secondary), brand positioning and personality creation. Brand needs to work across both on and offline and basic brand guidelines need to be created. Wireframes are already being worked on so brand assets need to work with site (provided), logo and brand need to work across creation of powerpoint templates, business cards, email signatures and potential future "app" development. CV template and covering letter designs needed as well (content provided by us). Further context in briefing document (attached). A) you need to understand us and b) we want a long term design partner as this takes off!!
Target Market(s)
Senior middle managers - transitioning executives to directors, seasoned directors
Industry/Entity Type
Marketing
Contact Information for Business Card
At designers discretion. Needs to "fit" within overall brand however, looking for something dependable, classy and innovative
Logo Text
www.directorshub.com.au
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Ability to transition well between on and offline. We are building a wordpress online template so colours and logo need to stand out. Brand guidelines, typeface etc all really important as SEO and Social media marketing will be key to our success.
Nice to have
- Need to be corporate - please read the briefing document to get a feel. Corporate, Classy, Dependable, colour scheme is really important as is the typeface.. Clever designs around connectivity, engagement, networking, it really needs to resonate with the target market.
Should not have
- We are not a tech company - creativity is great, however, the target market we are aiming at a really savvy, at the top of their game. Brand is important to these people.
Files
Payments
Total
A$320
Project Deadline
16 Mar 2015 02:15:22 UTCProject Upgrades
Bundled project(s)
- offering A$150 stationery design to winner
- offering A$80 business card design to winner