Innovative, minimalist, logo for fashion intelligence platform

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This customer received 90 logo designs from 25 designers. They chose this logo design from Vetroff as the winning design.
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Logo Design Brief
Hello guys,
I started building a blog called 'StreetVibe', which discusses themes from street style photography to the business side of fashion and in general challenge the typical fashionista blog. I am looking for a smart, versatile logo design that can inspire my following.
Colour theme: I would like it to be black but also have the same version in white or grey. Even if it's style/fashion driven please no pink or girly colours :)
In general my aesthetic is minimalist, Scandinavian, less is more. However, I treasure a good, innovative typography that stands out by itself.
I have been brainstorming some ideas but this does not mean you guys can't run wild with your imagination.
For all ideas I provide examples of font, faces etc. that I like, to help you get inspiration.
Ideas: 1. the initials "s" and "v" and underneath in small print StreetVibe.
I am looking for a cool typography smth classy that I don't see everywhere.
2. along with streetvibe I am thinking of a character to represent the brand.
a. a graphic design of a lion face and underneath written StreetVibe and in small fonts fashion intelligence. It might be too much but I would need to see it.
b. graphic gemstone same text underneath.
c. a pattern that looks like herringbone fabric. Within the fabric a rectangular space with StreetVibe written and underneath the fabric pattern continues. In total looking like a rectangular logo. I can explain this one more.
3. combination of "s" "v" in one logo, streetvibe underneath.
Target Market(s)
people who work on the business side of fashion
street style enthusiasts
male driven
bloggers
stylists
Industry/Entity Type
Graphic Design
Logo Text
StreetVibe, fashion intelligence
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Character Logo
Logo with illustration or character


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Other font styles liked:
- Helvetica
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- innovative typography
- black, grey, white or rose gold
- a graphically designed character e.g. lion head, gem or herringbone texture
Nice to have
- creating an interesting design out of the words street vibe; make the vibe part look vibrant.
Should not have
- no intense bright colours e.g. pink, turquoise
- no font from or inspired by Word