UPDATE EXISTING LOGO - Lawn and Landscaping Company

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This customer received 175 logo designs from 31 designers. They chose this logo design from doe as the winning design.
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Logo Design Brief
Re-design our existing logo artwork while preserving iconic "SHANNON" font across the top as is. Team is leaning in direction of layered different colored silhouettes i.e. light green for grass, dark green for tree light blue for sky inside a single or double line blue ellipse. Leaning away from painterly designs or too many colors.
Updates
"SHANNON" in original font or that shape across the top is a must. Most favored designs to date use shades of green of landscape silhouettes with tree as the main image, lawn or grass layer and horizon layer of blue. Realistic tree silhouette is a plus. Leaning towards a blue ellipse under the SHANNON name. Logos that have broken into green and blue with varying thickness were appreciated though maybe too un-traditional. Fades look cool on the screen but we are concerned about how they look transferred to trucks shirts etc.Painted effect of Birds, animals, sun etc is too much detail for our needs and may be difficult to scale and integrate to our printed adverts.Good work across the board! Winner will submit a design that stands out but keeps in the scope of the program! Added Monday, March 2, 2015
Project Deadline Extended
Reason: Dear Designers
We have reviewed the many excellent designs up until this point. The successful candidates thus far have responded thoughtfully to design brief updates and individual feedback with numerous consistent creative results.
That said-we have been hit with multiple snowstorms in our area over the initial design period. Ice over the course of yesterday into this morning and more snow expected this evening. The owners have to focus on the core winter business of snow removal which makes impossible for the review team to consider the full merit of your submissions.
We have no choice but to extend the deadline for submissions due to the weather. We have currently narrowed down the field to a select group of four based on prior reviews. We greatly appreciate your continued efforts and will to be making a selection from this select group by the extended deadline if not sooner based on further reviews.
Thank you all!
Dylan
Added Wednesday, March 4, 2015
Target Market(s)
Homeowners.
Industry/Entity Type
It Company
Logo Text
SHANNON - Lawn and Landscaping - Professional Results Guaranteed - Since 1987
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Font styles to use
Other font styles liked:
- see attached SHANNON for special font
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Logo Text as per attached original logo. We thought that a blue ellipse under the "Shannon" seems to give a reason and definition to the arch.
Nice to have
- a tree, blue sky, green grass- inside double blue ellipse
Should not have
- flat one color tree silhouettes-we have that already. Painterly artwork which would be difficult to scale/embed.