• US$160

• 41 designs

• 17 designers

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Logo Design Brief

MuvStrong is a personal training facility that focuses on all around fitness using a variety of techniques. MuvStrong is NOT a Crossfit or bootcamp type of gym. The clientele are upscale (middle to high income). an example of this gym can be found here: http://www.truthtraining.com/ This is one of their competitors.

Target Market(s)

Upscale market,30-60, male and female

Industry/Entity Type

Training

Logo Text

muvstrong

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The logo should be a wordmark only using the word muvstrong as one word. The client prefers lowercase letter. The object is to create a strong, creative logo using only the words muvstrong but incorporating some creative touches that symbolize movement and/or strength.
• Logo should be gray and orange (RGB: R=241 G=101 B=43 is a close enough color)

Should not have

• Try not to get too literal with this. In other words something like making a barbell out of a letter. It should not be too obvious.
• I have uploaded some samples of creative logos that are only wordmarks but convey what they the company is in a subtle and creative way.

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Files

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